Island Holistic Nursing
At-Home Care Service
Island Holistic Nursing offers specialised at-home care services on the Isle of Wight, England. Founded by Kelley, a registered nurse and holistic practitioner, the service emphasises a patient-centred approach to health, focusing on wellness assessments in the comfort and privacy of one’s home. With a philosophy centred around "a focus on wellness, not illness," Kelley aims to enhance her patients' overall wellbeing beyond traditional medical treatments.
Deliverables
Logo Enhancement
Brand Colour Palette Design
Comprehensive Website Build
Professional Blog Writing
Advanced Search Engine Optimisation
Challenge
Kelley excels in personal patient care and retention but found transitioning her business online challenging. She desired a holistic digital transformation, encompassing everything from a logo refresh and brand redesign to a new website and improved search engine visibility, aiming to attract local clients through a strong online presence.
Solution
We launched this project by providing Kelley with targeted business and marketing coaching to lay the groundwork for her digital strategy.
This initial phase included education on the principles of brand identity and collaborative development of her new branding. From there, we enhanced her logo, designed a soothing and professional colour palette, and constructed a full-service website tailored to her services. The site was optimised for search engines to ensure maximum visibility within her local area.
Results
The transformation has been profound. Kelley’s new website now acts as a central hub for her holistic nursing services, drawing in local traffic and providing valuable information through regularly updated blogs.
The refreshed branding resonates with her ethos of wellness and has significantly increased her online engagement. Ongoing SEO efforts, along with continuous analytics and reporting, ensure that her digital presence remains strong and effective. Our ongoing partnership allows us to keep refining her strategies, maintaining her competitive edge in the healthcare market.
